Back in July, with the help of generous folk willing to spare their time surveying display tables, and analysing the promotional emails to loyalty card holders, I looked at the gender balance in the books Waterstones was promoting. As the last national chain bookseller in the UK, the picture they present to readers of what’s available and who’s writing it really matters.

You can read that post here.

Since then? The monthly ‘Books To Read’ email to loyalty card holders – Aug/Sep/Oct – has featured a total of twenty four books, sixteen by men and eight by women, so a two to one ratio. Books of the Month? Four by men, two by women, so once again, a two to one ratio. Backlist promotions? Two men to, er none. No women at all.

Well, that’s only a three month sample, so let’s really, really hope things improve over the rest of the year. Though I’m not hopeful unless and until the ‘Staff Picks’ and ‘What We’re Reading’ sections are restored to these emails. Those always used to help redress the balance but are currently suspended as part of a website/online presence redesign.

Other promotional emails? Two flagged up the latest half price offers on new titles, highlighting a total of eight titles by men and five by women plus a book by/with/about the pop group One Direction. One highlighted the Booker Prize shortlist – with four men and two women. Anne Rice got an email all to herself, flagging up her new novel for pre-order.

One flagged up Super Thursday when the publishing trade pushes its hoped-for Christmas bestsellers and featured nine books by men against three by women. Those by women were two focused on romance and relationships and one children’s book. Of the twelve in total, four were autobiographies, two of sportsmen, one comedian, one rock star, so that’s quite a skew in itself.

Add those numbers up and the overall ratio remains two to one in favour of men over women.

Any good news? Well, I was in my local branch and saw this display featuring five new SF&F titles by women writers, so that was cheering.

Mind you, Cheryl Morgan was at the Cheltenham Literature Festival and saw their SF&F table which featured one, count her, one female writer out of twenty two titles – at least until Margaret Atwood had done her signing and doubled the total. Sigh.

The thing is though, Waterstones can’t be held solely responsible. Not if they’re picking titles to tie in with the festival’s programme as is standard practise for such events. The Lit Fest had what sounds like an excellent panel on dystopias (do read Cheryl Morgan’s report here) with Jane Rogers, Ken Macleod and Christopher Priest (so maintaining that two to one ratio…). However the Celebration of Sci Fi and Fantasy event featured Ben Aaronovitch, Joe Abercrombie, Mitch Benn and David Barnett alongside Sarah Pinborough. Fine writers all and interesting, entertaining talkers as I can personally attest. But that’s really not going to do much to counter the prevailing – and incorrect – idea that SF&F writers are predominately men. Especially if neither Jane nor Sarah’s books were actually offered for sale.

Of course, that’s not just an issue for bookshops and literature festivals. In our local Cineworld cinema this past weekend, I picked up a leaflet and saw they’re now promoting forthcoming films as ‘girls’ night out’, ‘boys’ night out’, ‘date night’, ‘fun for the family’ selections rather than by genre. Yes, SF is firmly tagged for the boys. Sigh.

Here’s something else that’s new. When it comes to local bookselling, Waterstones are now the only game in town as far as West Oxfordshire is concerned. Redesign in our local WHSmith has seen their selection of paperbacks drop from two hundred titles to seventy five while Sainsbury’s locally seem to be getting out of books in any meaningful fashion. They’ve reorganised their layout and are now carrying a total of twenty paperbacks, compared to the seventy five they used to offer.

I’ve been saying for a while that one way for bookstores to compete with the supermarkets would be to offer a more diverse range of titles. If the supermarkets are getting out of bookselling now, what are the chances of that happening? While we wait to see, I’ll be very interested in reports of any other supermarkets cutting back on their range of books, if you’d care to take a look while you’re buying your groceries?

I don’t often do link-round-up type posts but I think today’s a good day for one. I keep flagging up the issues of visibility for writers (all writers, male and female) so here’s a bit of signal boosting. Hopefully something for every taste.

Dark historical fantasy about medieval surgery? Try Elisha Magus by E C Ambrose.

Child of a Hidden Sea by Alyx Dellamonica. NPR Books discusses what happens when Fantasyland doesn’t want you…

Many fine writers continue to adapt and adopt new technologies to re-release their work. Check out Diana Pharaoh Francis’s re-release of The Cipher

J Kathleen Cheney’s Tales from the Golden City continue with The Seat of Magic

James A Hetley’s Stonefort Stories continue with Ghost Point at Book View Cafe – and if you’re not familiar with Book View Cafe, a writers’ co-operative, I strongly recommend you browse their splendid selection of books by excellent writers.

New from Joshua Palmatier (who also writes very fine books at Benjamin Tate) Shattering the Ley.

And lastly but by no means least, Mark Charan Newton’s Drakenfeld is now out in paperback. I asked him a few questions about what I found a thoroughly good read over at Fantasy Faction

Someone whose signal doesn’t need boosting is Hugh Howey. Honestly, he’s someone I ignore, and will continue to ignore until he stops making sweeping generalizations and insisting his view is The Only And Objective Truth when that is based on little or nothing more than his own personal and highly atypical experience.

Other folk are more generous with their time, pointing out the flaws and fallacies in his arguments, for the benefit of aspiring writers. I recommend you read

Brian McClellan on real publishing economics

John Scalzi on why publishing is a business not a football game and talk of taking sides is nonsensical.

Chuck Wendig on the idiocy of painting Amazon as an underdog.

Harry Connolly citing those articles and going on to add some good points of his own.

And since we’re here, a quick note that my new ebook Monster Hunters at Law is indeed now available via Amazon UK & US, Nook UK & US and Google Store Books.

Right, that should be plenty to keep you going while I crack on with the Work In Progress (which we’re not discussing in case that jinxes it) which is going really, really well…

Have a good weekend. I intend to.