Waterstones Watching – a brief note on recent emails bearing out our previous research.

With the holiday season looming, the promo emails are coming thick and fast from all sorts of retailers. I’ve had two from Waterstones this week.

Here, their best history books of 2015 promote thirteen men and three women. With all the women below the scroll line, let’s note.

A quick glance at this list shows us titles that are already pretty familiar through reviews and other media exposure, particularly for the Big Name Authors.

Meanwhile the eight books on the Book of the Year shortlist are by six female authors and two men.

This list is voted on by the booksellers themselves. So people who love books and who are seeing all the books that come into their shop and cross their counter before heading out of the door with keen readers. A varied selection for all tastes, some familiar from the media, others not so much.

So this is pretty much a snapshot which indicates the same underlying issues with visibility and representation that we saw a year ago, when I analysed a year’s worth of promotional emails and so many people helpfully surveyed their local branches to see what books where being promoted, so we could look at that.

When promotion relies on recycling review, media and PR coverage, the gender balance skews badly against women.

When it’s based on what people who engage with books are actually reading and enjoying, it’s much more equal.

(And yes, personally I’d have liked to see 4 men and 4 women on that Best of 2015 List. But given other persistent inequalities? I’m not about to complain when a selection skews against the prevailing trend!)

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