Authors in the Digital Age – a few observations and reservations about an article worth reading regardless.
Just found an interesting article about writing and selling books in this new online reality – from a marketing guru so I read it with salt cellar to hand. Firstly, the guy seems blind to the fact that a talent for writing and a talent for selling yourself are not the same thing and a lot of folk do not have both skills sets. Also he seems to assume that every potential book-buyer is fully accessible online, and the more I talk to people, the more I think that’s a myth.
That said, among the most useful advice I had when setting out, was how important it was to understand the business of writing, as well as the craft of writing. Working for Ottakar’s for a couple of years brought that home to me like nothing else could have done – and made a crucial difference to me taking that step from hopeful writer with a file of ‘thanks but no thanks/good but not quite good enough’ letters from agents and editors, to getting that amazing phone call from the man who wanted to publish my book – in fact, let’s talk a two book deal…
In particular, there are some undeniable cold hard truths in this article which the sharks and charlatans of the ‘creative writing biz’ work so hard to hide. Namely misconceptions about writing.
* The publisher will do the selling for me (Those days are long gone).
* I’m a literary purist and selling is below me (Good luck making money off of snobbery).
* I’ll post a free e-book on Amazon and wait for everything to take care of itself (Enjoy the long wait).
* I don’t have time to write and sell my work (The problem isn’t time; it’s prioritizing your time)